Traditional methods of product advertising are being replaced by digital in-store ads and smart displays provided with latest Retail Media solutions.
This year, Retail Media will be largely one of the marketing channels where advertising growth is anticipated.
It’s about keeping a smart and strategic progression plan in terms of brand awareness, customer reach and overall growing profit.
The busiest shopping day of the year is just around the corner, waiting for endless queues of customers to take place.
In this digital world, the newest method of reaching and interacting with online customers is Retail Media, a type of internal advertising that has evolved into a digital marketing strategy.
Globally, data privacy is getting more and more essential, creating new consumer rights and raising the expectations for businesses.
For all types of marketplaces and online sellers, an advertising partner that will help succeed with the CPC campaigns and proper keyword selections to maximize income seems to be quite life saving now.
Online marketplaces are more than just a place to shop. They have evolved into a unique type of search engine, and from the standpoint of advertising, it has great potential.
Advertisers have a much better chance of reaching large audiences in the right location at the right time with the appropriate message if they target customers via several advertising channels.
To get the best results for their ads, many advertisers wonder where to put their advertising. The placement of an ad affects all metrics, including impressions, views, and clicks.
The method of reaching the right audiences and the customers who will definitely buy the product is undoubtedly provided with keyword targeting.
Retail Media Ads, as opposed to other forms of media, gives advertisers the benefit of more directly tying their advertising budget to real sales or other customer practices.
It is high time to engage shoppers, via Sponsored Display Ads, across their purchase journey on and off now.
With Sponsored Brands you can create a message, an interaction tool, directly from your brand to your customers.
Being a seller in this new age is nothing but a matter of ranking your products in top positions and promoting them.
Sponsored Products ads are not only beneficial for businesses on the marketplace but they’re also crucial to sellers’ overall performance and consumers shopping online.
The right ad-tech partner can help navigate through multiple roadblocks and make the Retail Media Strategy successful.
Retail Media Ads can help marketplaces increase their revenue streams, enhance relationships with brands and sellers, as well as attract more traffic to their platform.
Header bidding can be self-hosted or managed, has a large network of demand partners, and increases revenue immediately with higher CPM and fill rates. Open Bidding is, however, only accessible to the largest publishers on a direct basis.
Digital behavior of consumers has been experiencing a paradigm shift, driving brands and advertisers to allocate ever-increasing amounts of investments into Retail Media.
The announcement from Google that it will no longer allow third-party cookies in Chrome from 2023 on has stunned many in the industry. In addition to in-progress ID solutions, contextual targeting appears to be complementary to navigate in a cookieless world.
The market is trying to find its way free of dominant stakeholders, while users come in full force looking for a more private online experience.
It’s no longer impossible to imagine an era without cookies in online advertising. The post-cookie world is almost here thanks to consumer demand and new legislations.
The ad verification companies focus on viewability, ad fraud and brand safety in addition to ad verification tags that study the health of a publisher’s page. It saves advertisers’ budgets and improves the ROI of ad campaigns.
Connected TV (CTV) are devices connected to Internet and allow displaying video content from over-the-top (OTT) streaming services.
The aim of FLoC is to deliver interest-based advertising without compromising the privacy.
As an alternative to third-party cookies, Google Chrome’s Privacy Sandbox is announced as a set of measures designed to allow personalized advertising on the web while maintaining the privacy of web users.
The concept of brand safety has received increased attention because of the big scandals of 2017. While in-depth discussions and more official security measures are needed, all parties seem determined to win the battle against brand safety violations.
A key industry standard is making sure that digital advertising is visible. Compliance with international standards and measurement are essential in this context.
Programmatic advertising is increasingly dependent on data management solutions like DMPs. A successful marketing campaign relies on knowing which users to target and when. Furthermore, publishers can gather more in-depth information about their users using DMPs.
To increase transparency, programmatic advertising platforms should benefit from technologies and standards that take the necessary precautions against fraud.
Digital ad fraud is a problem that has a significant impact on the ecosystem and is unlikely to go away anytime soon in this process. Thanks to advancements in verification tools and machine learning technologies, the digital advertising sector is prepared to address this issue.
Preferred deals are based on direct agreements between advertisers and publishers. A publisher can give a priority to advertisers for looking at inventory first.
Private marketplace (PMP) is one of the most popular approaches to advertising technology. It is similar to the open auction but there are few different features.
An ad exchange is a digital platform where advertisers and publishers can buy and sell ads programmatically and transparently.
SSP allows the whole process of inventory to be controlled by the publisher. It finds the best ad networks for the publishers and manages the latency in the ad networks.