Retail Media
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2023 Predictions on Retail Media
This year, Retail Media will be largely one of the marketing channels where advertising growth is anticipated.
Live shopping ads for real-time customer reach
Live shopping advertisements give retailers, brands, and sellers a new channel and a new revenue stream by combining video content with the capability to buy instantly.
In-store Retail Advertising
Traditional methods of product advertising are being replaced by digital in-store ads and smart displays provided with latest Retail Media solutions.
2023 Predictions on Retail Media
This year, Retail Media will be largely one of the marketing channels where advertising growth is anticipated.
The Strategy Behind Retail Media
It’s about keeping a smart and strategic progression plan in terms of brand awareness, customer reach and overall growing profit.
How to stand out in the madness of Black Friday
The busiest shopping day of the year is just around the corner, waiting for endless queues of customers to take place.
Retail Media Boom: Why is it important for your marketing strategy?
In this digital world, the newest method of reaching and interacting with online customers is Retail Media, a type of internal advertising that has evolved into a digital marketing strategy.
Privacy Issues for Digital Advertising
Globally, data privacy is getting more and more essential, creating new consumer rights and raising the expectations for businesses.
Ad Auctions and Bidding Explained
For all types of marketplaces and online sellers, an advertising partner that will help succeed with the CPC campaigns and proper keyword selections to maximize income seems to be quite life saving now.
Online marketplaces are the new search engines.
Online marketplaces are more than just a place to shop. They have evolved into a unique type of search engine, and from the standpoint of advertising, it has great potential.
Reach Customers Across Channels: Multichannel Advertising
Advertisers have a much better chance of reaching large audiences in the right location at the right time with the appropriate message if they target customers via several advertising channels.
How Ad Placement Can Influence Your Advertising Strategy
To get the best results for their ads, many advertisers wonder where to put their advertising. The placement of an ad affects all metrics, including impressions, views, and clicks.
Making the Most of Product with Keyword Targeting
The method of reaching the right audiences and the customers who will definitely buy the product is undoubtedly provided with keyword targeting.
Why Retail Media Is Essential For E-commerce Companies and Brands?
Retail Media Ads, as opposed to other forms of media, gives advertisers the benefit of more directly tying their advertising budget to real sales or other customer practices.
Introduction to Sponsored Display Ads
It is high time to engage shoppers, via Sponsored Display Ads, across their purchase journey on and off now.
Sponsored Brands: How to Manage Them and Benefits
With Sponsored Brands you can create a message, an interaction tool, directly from your brand to your customers.
Time to Rank Your Products Higher
Being a seller in this new age is nothing but a matter of ranking your products in top positions and promoting them.
The Ultimate Guide: Sponsored Products
Sponsored Products ads are not only beneficial for businesses on the marketplace but they’re also crucial to sellers’ overall performance and consumers shopping online.
Why Should Marketplaces Work with Ad-Tech Providers in Building In-House Ad Business?
The right ad-tech partner can help navigate through multiple roadblocks and make the Retail Media Strategy successful.
Introduction to Retail Media Ad Types
Retail Media Ads can help marketplaces increase their revenue streams, enhance relationships with brands and sellers, as well as attract more traffic to their platform.
Header Bidding vs. Open Bidding
Header bidding can be self-hosted or managed, has a large network of demand partners, and increases revenue immediately with higher CPM and fill rates. Open Bidding is, however, only accessible to the largest publishers on a direct basis.
Retail Media Ads: An Introduction
Digital behavior of consumers has been experiencing a paradigm shift, driving brands and advertisers to allocate ever-increasing amounts of investments into Retail Media.
What is Contextual Targeting?
The announcement from Google that it will no longer allow third-party cookies in Chrome from 2023 on has stunned many in the industry. In addition to in-progress ID solutions, contextual targeting appears to be complementary to navigate in a cookieless world.
The Future of Advertising in a Cookieless World Part 2: ID
The market is trying to find its way free of dominant stakeholders, while users come in full force looking for a more private online experience.
Future of Advertising in a Cookieless World
It’s no longer impossible to imagine an era without cookies in online advertising. The post-cookie world is almost here thanks to consumer demand and new legislations.
What is Ad Verification?
The ad verification companies focus on viewability, ad fraud and brand safety in addition to ad verification tags that study the health of a publisher’s page. It saves advertisers’ budgets and improves the ROI of ad campaigns.
CTV&OTT Programmatic Buying 101
Connected TV (CTV) are devices connected to Internet and allow displaying video content from over-the-top (OTT) streaming services.
What is FLoC?
The aim of FLoC is to deliver interest-based advertising without compromising the privacy.
What is Privacy Sandbox?
As an alternative to third-party cookies, Google Chrome’s Privacy Sandbox is announced as a set of measures designed to allow personalized advertising on the web while maintaining the privacy of web users.
What is Brand Safety?
The concept of brand safety has received increased attention because of the big scandals of 2017. While in-depth discussions and more official security measures are needed, all parties seem determined to win the battle against brand safety violations.
Programmatic Advertising Overview: What are Viewability Standards?
A key industry standard is making sure that digital advertising is visible. Compliance with international standards and measurement are essential in this context.
Programmatic Advertising Overview: What is a DMP?
Programmatic advertising is increasingly dependent on data management solutions like DMPs. A successful marketing campaign relies on knowing which users to target and when. Furthermore, publishers can gather more in-depth information about their users using DMPs.
Increasing Transparency in Programmatic Advertising: IAB Tech Lab Standards
To increase transparency, programmatic advertising platforms should benefit from technologies and standards that take the necessary precautions against fraud.
Ad Fraud
Digital ad fraud is a problem that has a significant impact on the ecosystem and is unlikely to go away anytime soon in this process. Thanks to advancements in verification tools and machine learning technologies, the digital advertising sector is prepared to address this issue.
Programmatic Advertising Essentials: What Is A Preferred Deal?
Preferred deals are based on direct agreements between advertisers and publishers. A publisher can give a priority to advertisers for looking at inventory first.
Programmatic Advertising Essentials: What Is A Private Marketplace?
Private marketplace (PMP) is one of the most popular approaches to advertising technology. It is similar to the open auction but there are few different features.
Programmatic Advertising Essentials: What Is An Ad Exchange?
An ad exchange is a digital platform where advertisers and publishers can buy and sell ads programmatically and transparently.
Programmatic Advertising Essentials: What Is An SSP?
SSP allows the whole process of inventory to be controlled by the publisher. It finds the best ad networks for the publishers and manages the latency in the ad networks.
What brands think of Retail Media & What are their plans for 2023?
Those brands that have already started utilizing Retail Media platforms will be able to produce more contextualized ads, develop deeper engagement, and boost brand visibility among the right consumers.