Redefining In-Store Retail Media: GoWit & Kingfisher Koçtaş Collaboration
Retail Media
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3 min read
By transforming physical retail environments into measurable, performance-driven channels, Koçtaş reimagined how shoppers engage with brands in-store. Through GoWit’s cutting-edge Retail Media infrastructure, the brand delivered contextual, location-aware messaging and real-time optimization, turning store aisles into high-impact conversion zones. This case showcases how physical stores, when empowered with smart retail tech, can unlock new levels of engagement, brand recall, and sales performance. As the boundaries between digital and offline commerce blur, Koçtaş’s strategy stands as a powerful example of how Retail Media is reshaping omnichannel experiences from the ground up.
Omnichannel strategies have rapidly advanced in the era of connected commerce. Today’s consumers expect seamless, informative, and personalized experiences across every touchpoint, whether they’re browsing on their phones or exploring products in-store. This shift is a great opportunity for stores like Koçtaş, because shoppers in these stores usually want to experience products physically, make decisions based on their needs, and think carefully before buying, making them ideal targets for smarter, more contextual advertising.
By partnering with GoWit RMA, Koçtaş embraced this evolution, leveraging omnichannel advertising to keep pace with global trends and deliver a more cohesive, engaging customer experience, one that bridges the gap between digital convenience and in-store expertise.
Bringing Digital Retail Media to Life with In Store Ads
Leveraging GoWit’s advanced Retail Media infrastructure, Koçtaş launched a fully integrated in-store Retail Media strategy, transforming its physical locations into interactive, data-driven conversion funnels.
Through this initiative, Koçtaş implemented several key strategies:
- Strategically placed digital display units showcased featured brands and products in high-traffic zones near key departments, driving visibility where purchase decisions happen.
- Real-time ad targeting delivered tailored messages based on shopper location, time of day, and ongoing seasonal campaigns, making in-store communication more relevant and timely.
- Seamless integration with GoWit’s RMA platform enabled brands to track engagement, measure performance, and continually optimize in-store ad placements based on real-world data.
By turning its retail floors into dynamic performance marketing environments, Koçtaş redefined how in-store space can drive measurable impact.
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The Impact: Unlocking In-Store Retail Media Potential
While many retailers face challenges in measuring the effectiveness of in-store campaigns, Koçtaş, through its partnership with GoWit, bridged the gap between ad exposure and measurable outcomes. By seamlessly integrating in-store Retail Media, Koçtaş boosted both product visibility and conversion rates at the point of sale, all while maintaining a natural and uninterrupted shopping experience.
Key outcomes included:
- Increased product engagement and dwell time in physical stores featuring promoted items
- Stronger brand recall among consumers exposed to targeted in-store ads
- Enhanced alignment between omnichannel marketing strategies and in-store execution, creating a truly unified customer journey
Koçtaş’s partnership with GoWit marks a powerful shift in how physical retail can adapt and thrive in a digital-first world. By turning stores into measurable media channels, Koçtaş not only elevated the in-store advertising experience but also set a new standard for an omnichannel approach, where every interaction, whether online or offline, contributes to a smarter, more connected customer journey.
Eylul Polat
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