Stand Out, Engage and Convert Customers

Sponsored Brand Video Ads are strategically positioned to maximize visibility and impact, appearing prominently at the top of search results, alongside search results, or on relevant product detail pages.

These ads occupy key locations that are designed to captivate and engage shoppers effectively. With the power of autoplay video, these ads are ideal to capture the fleeting attention of potential customers, ensuring quick engagement.

The dynamic nature of Sponsored Brand Video Ads allows them to make a direct impact on customers by vividly showcasing products in real-life scenarios, which not only drives conversions but also elevates click-through rates.

Brands have the flexibility to direct the links of these ads to their brand store or a specific product detail page, allowing them to tailor their approach based on their unique campaign goals and strategies.

By incorporating elements such as animation, captions, and human interaction, Sponsored Brand Video Ads become even more engaging, making the ad content more memorable. This multifaceted approach not only enhances the viewer’s understanding of the product but alsobuilds a stronger emotional connection, encouraging them to take action.

Sponsored Brand Video Ads stand out in the competitive market because, these ads are:

Engaging and Convenient: Sponsored Brand Video Ads educate and inform the shopper, ultimately influencing purchasing decisions effortlessly.

Strong in Customer Connection: Video content fosters a stronger emotional connection with the product, motivating shoppers to explore more.

Short and Impactful: Videos under 10 seconds are ideal for capturing customer attention quickly.

Memorable in Messaging: Customers are 95% more likely to remember a brand message delivered via video compared to written content.

Highly Preferred by Consumers:

89% of consumers want to see more videos from brands in 2024.
82% of people are convinced to purchase a product after watching a video.
91% of people prefer to watch an explainer video to learn more about a product or service.

Benefits of Sponsored Brand Video Ads

Enhanced Visibility and Targeting

Sponsored Brand Video Ads ensure your products are prominently visible to potential customers actively searching for items. The combination of video content and advanced targeting capabilities allows brands to connect with the most relevant audience. To reach the right audiences, advertisers can use specific keywords or product search phrases like to reach the right shoppers.

Pro Tip: Identify and target key demographics, interests, and shopping behaviors using GoWit RMA platform’s advanced targeting tools. Tailor your content to achieve higher engagement and improved outcomes!

Increased Conversions and Sales Growth

With autoplay videos designed to capture attention, Sponsored Brand Video Ads significantly enhance the conversion potential of customers. They effectively target shoppers with high purchase intent, persuading them to make purchases.

According to Amazon, brands using Sponsored Brand Video Ads saw a 21% increase in sales within a month compared to those that didn’t.

Higher Brand Recognition

Videos are always memorable and impactful! Sponsored Brand Video Ads provide a dynamic and engaging way for customers to explore your product. By showcasing your product in action, these videos create a vivid and lasting impression, making your brand and product not only easier to recall but also more enticing and attractive to potential customers.

Pro Tip: Incorporate your logo, brand colors, tagline, and other visual elements to reinforce brand identity. Even if shoppers don’t purchase it immediately, they’ll remember your brand and have it on their minds for future consideration!

Improved Traffic and Customer Acquisition

These ads are meticulously designed to ignite curiosity and encourage potential customers to click through to your product pages. The goal is to capture their attention and entice them to explore further. Once they arrive on your product page, shoppers are greeted with rich content that includes high-quality videos, captivating images, and detailed product descriptions.

This content is crafted to not only inform but also to persuade, converting initial interest into actual sales.

Boost customer traffic and attract new shoppers to your brand!

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What Makes Sponsored Brand Video Ads Differ From Other Ad Types?

The combination of a product ad and a dynamic, engaging video showcasing the product in action truly sets Sponsored Brand Video Ads apart from other advertising formats. These ads are not just static images or simple text; they are vibrant, moving stories that capture the essence of the product and its uses in real-life scenarios.

This dynamic approach allows potential customers to see the product in action, providing a real immersive experience that can lead to higher engagement and conversion rates.

In fact, 88% of video marketers consider videos an essential part of their overall strategy, highlighting the growing importance of this medium in the advertising world.Advertisers use video to effectively demonstrate a product’s functionality, benefits, and appeal, offering a comprehensive view that static ads simply cannot match.

If you’re ready to stand out in the competitive e-commerce landscape and enhance your Retail Media Advertising strategy, GoWit’s Sponsored Brand Video Ads offer the perfect solution to captivate your audience, spark curiosity, and drive purchases.

Get Started With GoWit Now!

Sources:

Burchill, Amy. “Video Marketing Statistics for Your 2024 Campaigns | Dash Blog.”Dash.app, 24 Jan. 2024,www.dash.app/blog/video-marketing-statistics .

Elad, Barry. “Video Marketing Statistics by Top Platforms Used, Social Media Videos, Preferred Content Marketing Type, Average Spending on Video, Customer Preferences, Behavior and Types of Videos.”Enterprise Apps Today, 11 Sept. 2023,www.enterpriseappstoday.com/stats/video-marketing-statistics.html?ref_=a20m_us_lbr_gd_gswsbv_vmsh#google_vignette. Accessed 21 Nov. 2024.

“Get Started with Sponsored Brands Video | Amazon Ads.”Amazon Ads,advertising.amazon.com/library/guides/getting-started-with-sponsored-brands-video. Accessed 21 Nov. 2024.

“Sponsored Brands Video.”Amazon Advertising,advertising.amazon.com/resources/ad-specs/sponsored-brands-video. Accessed 21 Nov. 2024.

“Video Marketing Statistics 2024.”Wyzowl, 2024,www.wyzowl.com/video-marketing-statistics/. Xie, Xuan. “Sponsored Brands Video Ads: A Complete Guide (2024).”M19.com, 10 Apr. 2024,www.m19.com/blog/amazon-sponsored-video-ads. Accessed 21 Nov. 2024.

Sponsored Brand Video Ads: A Spotlight for Your Products