Live shopping ads for real-time customer reach

Digital Advertising

6 min read

Live shopping advertisements give retailers, brands, and sellers a new channel and a new revenue stream by combining video content with the capability to buy instantly.

Live shopping ads for real-time customer reach

Live shopping ads are one of the new forms of advertising that are getting into more use day by day. Live video has significantly altered how companies engage with their audience because it attracts consumers instantly and expressively in a way that other formats just cannot match. Plus, live streaming has undoubtedly become more well-known with popular streaming platforms and dominated especially certain categories such as gaming and beauty. That’s why most of the marketers have increased their live video streaming spending for their companies in response to these new methods of connecting with and engaging their customers in a unique way.

Since more and more viewers interact with video and make purchases straight from their digital screens, the sector is now quickly growing to embrace Retail Media platforms which allow a broad reach to different kinds of advertising channels. This live shopping and advertising trend doesn't appear to slow down very soon. These days, all kinds of content are happening live through social media. And the numbers seem to prove this statement, according to Vimeo, the global live streaming market is anticipated to exceed $247 billion by 2027.

Why Are Live Ads Necessary?

Regardless of gender, age or personal interests, more people than ever before prefer to watch video content. Specifically, there is one category to exceed most as mentioned above. By 2024, more than 830 million people worldwide are expected to watch gaming live streams, according to eSports data. The number keeps growing every other day. As almost everybody can watch videos online in their free time easily. And, the primary reason why many people are highly into it is the adaptability of being able to watch live streams anywhere. So, live advertising presents a substantial possibility for brands and advertisers to grow their client base excessively.

Live shopping advertisements give retailers, brands, and sellers a new channel and a new revenue stream by combining video content with the capability to buy instantly.

These advertisements boost a brand's appeal and individuality and drive more visitors. It can enhance the relations with current clients and draw new ones, particularly young people are likely to hop on to this trend more than others.

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More Views More Conversions

The fact of displaying advertisements to an extremely attentive audience is the primary advantage of live video ad placements for advertisers. Furthermore, live video draws up to 10 times as many comments as standard on-platform video and receives 3 times greater views. This is the audience you want your ads to be displayed at since they are paying careful attention and are interacting constantly.

When you think about it, more ad placements simply provide advertisers more chances to reach their target consumers with their ads and generate more sales.

Monetize Live Streams To Drive Revenue Seamlessly

Each live video can seamlessly include advertisements to generate income while minimizing interruptions to the viewing of live content. Let’s just not forget that having different ad spots accessible is always a huge benefit to consider. Many internet users like to watch live content, besides it being convenient, it is more cost-effective and provides a higher-quality experience.

Video streaming has already won many consumers. So the customer base is ready to be targeted. Marketers now only need to have the plan to use advertising to reach their viewers. Many brands have already started to include live ads and live streams in their marketing strategies. Western brands, retailers, and marketplaces have already established their live advertisements and events and generated successful conversions. For example, Douglas, a beauty retailer, boasts conversion rates of up to 40% and streams several events each week in a variety of formats.

Regarding fashion, the well-known American brand Tommy Hilfiger increased its live stream campaign to Europe and North America, where one event reportedly drew a 14 million audience and sold 1,300 sweatshirts in only two minutes.

Walmart experimented with a live stream fashion event on TikTok in December 2020 that brought in seven times more views than anticipated and allowed it to increase its TikTok followers by 25%.

Live Shopping Ads On TikTok

Speaking of TikTok, it is also of great importance to mention their popular Live Shopping Ads that help many businesses connect with consumers wherever they are in the buying process, creating more purchase demand and boosting sales. These live TikTok ads are designed specifically for online sellers to display and sell their goods while interacting with actual audiences that can ask questions or write any kind of message they are willing to deliver. Those shoppers watching live streams with ads may explore new products and purchase directly. It is a powerful sales technique that results in worthwhile client contact. Live Ads allow customers to see the product clearly and present the modern-day shopping experience.

In-Stream Ads

Live streaming advertisements are the new channels brands use to connect with their audience. For ad sponsorships, brands and streamers can collaborate, putting brand visual assets on streamers' screens without interfering with the content they are displaying. By doing this, live ads give streamers a simple, engaging method to make money.

The expanding platform has given businesses new opportunities to advertise their offerings. This offers advertisers a completely new and diverse customer group to target.

It is found that 30,4 percent of internet users watch live video streams each week and live advertising seems to become more significant for both marketers and advertisers as this trend continues and the number of viewers rises. Thus, if you haven’t included live advertising in your marketing and advertising plan, get familiar with the latest trends in the sector and promote products & services on various channels.

References

“Commerce Media: The New Force Transforming Advertising | McKinsey.” Www.mckinsey.com, www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/commerce-media-the-new-force-transforming-advertising.

“In-Stream Ads for Live.” In-Stream Ads for Live | Meta for Media, www.facebook.com/formedia/tools/in-stream-ads-live. Accessed 7 Mar. 2023.

“Influencer Game Marketing: How to Get Streamers to Market Your Game.” Www.gamemarketinggenie.com, www.gamemarketinggenie.com/blog/get-streamers-to-market-your-game. Accessed 7 Mar. 2023.

“Live Commerce Is Transforming Online Shopping | McKinsey.” Www.mckinsey.com, 21 July 2021, www.mckinsey.com/capabilities/mckinsey-digital/our-insights/its-showtime-how-live-commerce-is-transforming-the-shopping-experience.

Santora, Jacinda. “68 Live Streaming Stats Every Marketer Should Know in 2022.” Influencer Marketing Hub, 14 Dec. 2020, influencermarketinghub.com/live-streaming-stats/.

“TikTok LIVE Shopping Ads.” Mega Digital - Digital Marketing Agency, 15 Nov. 2022, megadigital.ai/en/blog/tiktok-live-shopping-ads/. Accessed 7 Mar. 2023.

Twitch Ads Explained: Grow Your Brand with Streaming Ads – Prova de Reciclagem. provadereciclagem.com.br/twitch-ads-explained-grow-your-brand-with-streaming-ads/. Accessed 7 Mar. 2023.

Why Live Shopping Is the Ultimate Ecommerce Tool - the Media Leader. 17 Dec. 2021, the-media-leader.com/why-live-shopping-is-the-ultimate-ecommerce-tool/. Accessed 7 Mar. 2023.