GoWit and Akinon Join Forces to Transform Retail Media Advertising in MENA and Europe

Announcement

Retail Media

4 min read

GoWit and Akinon sign a retail media technology partnership agreement to deliver advanced ad strategies and superior customer experiences that drive growth for global, regional and national retailers and e-commerce platforms in more than 20 countries in MENA and Europe.

GoWit and Akinon Join Forces to Transform Retail Media Advertising in MENA and Europe

Dubai, United Arab Emirates, 14.10.2024

Akinon, a leading composable digital commerce platform trusted by top retail giants and renowned brands such as Lulu Hypermarkets, Apparel Group, Samsung and Lacoste, has signed a strategic partnership agreement with GoWit to offer a comprehensive retail media solution to the complex challenges faced by global and regional retailers in an ever-increasing competitive environment. GoWit is the world’s leading AdTech providing an omnichannel retail media platform for retailers and marketplaces of all sizes.

This partnership is positioned to redefine the Retail Media industry, combining Akinon’s deep expertise in digital commerce with GoWit’s advanced media solutions, bridging the gap between online and in-store commerce.

Çağrı Orcan, Cofounder and CSO at Akinon, emphasized the potential of the partnership:

“Our partnership with GoWit underscores our commitment to empowering retailers with innovative solutions. Together, we aim to redefine Retail Media, enabling our partners and clients to achieve remarkable success.”

Emrah Adsan, Co-founder and CEO at GoWit, echoed these sentiments:

“We are delighted to partner with Akinon. This collaboration is a significant step in reshaping the Retail Media sector, offering retailers a seamless, unified approach to address the evolving demands of the digital age.”

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Radically Simplifying Retail Media Integration

Using Akinon’s commerce infrastructure, B2B, B2C, D2C e-commerce marketplaces and multi-brand retailers can seamlessly and efficiently integrate GoWit Retail Media platform without having to spend significant technical and financial resources. This radically simplifies the traditional integration process, enabling businesses manage all e-commerce operations and retail media campaigns from a single, intuitive dashboard. As a result, retailers will be able to spend less time on integration and more time on growing their e-commerce businesses.

Fully Omnichannel Commerce Media

By combining GoWit’s advertising technology with Akinon’s omnichannel commerce capabilities, retailers can run and manage ad placements on digital onsite, offsite and in-store channels. Whether through Sponsored Products, Display Ads on e-commerce platforms or digital in-store experiences, retailers can target their audiences across multiple touchpoints.

More About GoWit

As a leading AdTech company specializing in Retail Media Advertising for online retailers and marketplaces, GoWit delivers powerful ad solutions designed to enhance online visibility and drive revenue growth for businesses in the e-commerce market. Recently, GoWit has recently secured $1,3 million in funding to fuel its expansion across Europe and MENA, positioning itself as a key player in the Retail Media landscape.

Following the funding, GoWit has introduced a free, 15-Minute Self-Service Integration that democratizes Retail Media, revolutionizing access to high-margin ad networks for retailers of all sizes. This solution enables customers to launch Retail Media Ad campaigns in seconds, removing technical barriers and time-consuming processes. With dedicated implementation and success managers, GoWit ensures a seamless experience, and its scalable technology adapts to retailers and marketplaces worldwide.

More About Akinon

Akinon is a cloud-native, composable digital commerce platform that delivers rapid time-to-market solutions. Akinon specializes in building B2B2C marketplaces, offering businesses a robust suite of capabilities with seamless integration into top-tier solutions. By integrating Retail Media capabilities, Akinon enhances the value proposition for its partners, driving an increase in total revenues of 7-9% per platform. This results in enhanced customer experience, satisfaction, retention, and revenue growth.

Founded by e-commerce experts with over 22 years of industry experience, Akinon’s solutions are expertly tailored to meet the needs of its partners and customers. Since its founding in 2016, Akinon has expanded to 17 countries, supporting over 125 clients, including Samsung, M&S, and Gap, with a global footprint.