GoWit and Etmana Partnership: Revolutionizing Retail Media in the Middle East
Announcement
.
4 min read
GoWit’s partnership with Etmana is revolutionizing Retail Media in the Middle East, unlocking new opportunities for ad monetization and brand growth. This blog explores how Etmana leverages GoWit's advanced Retail Media platform to enhance customer engagement, drive personalized shopping experiences, and maximize brand visibility in a competitive e-commerce landscape.
Our partnership with Etmana, the leading online fashion marketplace, marks a significant milestone for Retail Media advertising. This collaboration reinforces Etmana’s position as a pioneer in the region’s e-commerce industry, unlocking new ad monetization and growth opportunities.
Founded in 2022, Etmana has rapidly emerged as a leading force in e-commerce across Egypt and the Middle East. Its commitment to innovation and forward-thinking strategies has fueled significant growth, establishing it as a trusted and influential online fashion platform. Offering a diverse selection of clothing, footwear, watches, and beauty products, Etmana continues to set new standards in the industry.
With a strong customer base, the platform is redefining online shopping by delivering a seamless and exceptional experience, making the Etmana shopping journey truly one of a kind.
On the GoWit x Etmana Retail Media Partnership, Hany Daba, CEO of Etmana, shared:
“Partnering with GoWit is a strategic decision to strengthen our digital advertising ecosystem and provide our brand partners with powerful tools to effectively engage with our growing customer base. We are confident that GoWit’s Retail Media platform will enable us to deliver highly personalized shopping experiences, drive impactful results for our brands, and elevate the shopping journey for our customers through enhanced ad relevancy. This partnership aligns with our vision of revolutionizing the fashion shopping experience through innovative technology, ensuring a seamless and enjoyable journey for our customers.”
Emrah Adsan, CEO of GoWit, commented:
“We are thrilled to join forces with Etmana, a dynamic and influential online fashion marketplace in the region. As the leading Retail Media provider in Turkey and the MENA region, collaborating with more retailers and helping them explore the potential of Retail Media is of great value to us. It is particularly exciting to form another strong Retail Media partnership with a leading online fashion retail shop across the region, where we are highly active and influential. By empowering Etmana’s brand partners with our state-of-the-art self-service platform, we aim to drive exceptional growth, brand visibility, and customer engagement. We look forward to achieving remarkable success together.”
This strategic partnership underscores GoWit’s commitment to collaborating with industry leaders and empowering them to harness the full potential of Retail Media. By joining forces with Etmana, GoWit further strengthens its position as the leading Retail Media provider in the MENA region, driving growth and innovation across the digital advertising landscape.
The Rise of Retail Media in MENA
The MENA region is experiencing rapid growth in e-commerce, with revenue expected to reach $110 billion by 2025, according to Statista. This expansion is driven by the increasing use of mobile devices for shopping, making digital advertising more competitive than ever. To stay ahead, brands aim to enhance omnichannel advertising strategies and leverage advanced customer targeting features to create personalized shopping experiences that drive satisfaction.
In the evolving landscape of e-commerce and digital advertising, differentiation is key. Brands in the MENA region can stand out by leveraging Retail Media advertising approaches and highly effective omnichannel strategies across on-site, off-site, and in-store channels to enhance customer reach and engagement while maximizing their market presence.
Read more in our Retail Media in MENA blog: https://gowit.com/retail-media-in-mena
GoWit: Leading Omnichannel Retail Media Advertising
With our dedicated team boasting 15 years of AdTech expertise, our ad platform empowers retailers by unlocking new opportunities in omnichannel and self-service Retail Media Advertising. As e-commerce continues to expand, the importance of Retail Media has surged, making it essential for retailers and brands to stay competitive. GoWit RMA simplifies the process of building and scaling a Retail Media platform with free and rapid integration, user-friendly campaign management, and a high-ROAS bidding algorithm. This allows retailers to thrive while providing global advertisers with powerful omnichannel Retail Media strategies.
By leveraging the GoWit RMA platform, Etmana strengthens its digital advertising strategy, empowers its extensive network of brands, and enhances the shopping experience for its customers with personalized advertising. This partnership drives advancements in the MENA region’s e-commerce sector, reinforcing the role of retailers as key players in the digital marketplace.
GoWit's Retail Media platform is designed to unlock unparalleled growth opportunities for Etmana’s brand partners by generating incremental sales and reaching in-market audiences. Offering a diverse range of omnichannel ad formats, GoWit RMA enables brands to increase visibility in a competitive market and effectively capture customer attention.
Join to get free updates every week
Gain a Competitive Edge with GoWit RMA's Key Features
With the key features of our Self-Service Retail Media Platform, brands can maximize their advertising potential, expand customer reach, and drive conversions with ease.
- Omnichannel, Full-Funnel Advertising with Diverse Ad Formats: Our Self-Service Retail Media Platform enables brands to maximize their advertising potential by integrating ads across multiple touchpoints, including off-site and onsite placements. With high-impact ad formats such as Sponsored Product Ads, Cross-Sell and Upsell Ads, Sponsored Brand Ads, Sponsored Display Ads, and Video Ads, brands can enhance visibility, drive engagement, and increase conversions at every stage of the customer journey. Read more about Omnichannel Retail Media Advertising: https://gowit.com/mastering-omnichannel-retail-media-strategy
- Advanced Targeting Tools: The GoWit RMA platform enables brands to strategically reach specific customer segments based on location, shopping behaviors, and demographic insights, ensuring highly relevant and impactful ad campaigns that seamlessly integrate into the user interface.
- Data-Driven Insights: With real-time ad metrics and advanced reporting capabilities, brands can continuously refine their campaigns, optimize performance, and maximize their return on investment.
- Seamless Integration & Automation: The RMA platform is designed for self-service quick integration into existing systems and workflows, minimizing disruptions and ensuring a smooth setup. Its powerful automation features reduce manual effort, enabling brands to efficiently manage ad campaigns while focusing on strategic growth.
Read more about GoWit Self-Service Retail Media Integration: https://gowit.com/self-service-retail-media-integration-in-minutes-for-retailers
Sources
“ECommerce - MENA | Statista Market Forecast.” Statista, 2024, www.statista.com/outlook/emo/ecommerce/mena.
Etmana. “Etmana Online Shopping Egypt.” Etmana, 2025, etmana.com/.
Eylul Polat
Share