At GoWit, we strive to achieve extraordinary success on a global scale. As we continue to expand, our dedicated team remains driven by a shared mission: to empower more retailers, advertisers and agencies worldwide with GoWit Commerce and Retail Media, unlocking new revenue streams and transforming the future of advertising.
At GoWit, we believe in empowering businesses to make smarter decisions every day. Since our journey began in 2019, we’ve been at the forefront of AdTech innovation, leading the way with transparency, inclusivity, and a vision for a better advertising ecosystem.
With 15+ years of AdTech expertise, GoWit started as a search engine and programmatic advertising platform, building enterprise-grade SSP, DSP and Ad Exchange solutions.
GoWit built Türkiye’s first and largest programmatic advertising ecosystem — including DSP, SSP, Ad Exchange, and Ad Verification layers — setting new benchmarks in automation, infrastructure, and data-driven media buying. This achievement positioned us as a national leader in adtech innovation and once again attracted the interest of Turkcell for strategic product acquisition.
Anticipating the rise of Retail Media, GoWit boldly pivoted and became one of the space’s earliest innovators. Our platform enabled retailers, marketplaces, and delivery platforms to activate and monetize their first-party data across all touchpoints — on-site, off-site, and in-store — delivering a seamless, omnichannel retail media experience.
We expanded into the MENA region, bringing our cutting-edge technology to one of the world’s fastest-growing e-commerce and retail markets. Our solutions quickly gained traction among regional leaders, unlocking new growth opportunities.
Over the past two years, we raised a total of $2.3M in pre-seed and seed funding to fuel our rapid growth across MENA and Europe. With our no-cost, low-code, 15-minute self-service integration and high-margin offerings for retailers, GoWit has emerged as the leading all-in-one Retail Media platform in EMEA, now active in 20+ markets.
GoWit is building the largest Commerce and Retail Media ecosystem spanning from Germany to India via strategic partnerships with Goldbach Group, Craftware, Tooplay and Spike E-media. We power some of the most dynamic retailers and marketplaces in the region, including Carrefour, Kingfisher, Mumzworld, Toters, Heureka Group and Raneen. To support our hyper growth, we now operate from three regional hubs: Istanbul, Delaware and Dubai.
We collaborate with leading retailers, marketplaces, technology providers, and media platforms to shape the future of Retail and Commerce Media.
GoWit stands as a pioneer in the Retail Media Advertising landscape.
Yet, our greatest pride lies in our people - the talented individuals who form the heart of GoWit. We are committed to fostering a culture of growth, flexibility, and productivity through remote work, transparent communication, and a team spirit rooted in openness and collaboration.
Our employees power everything we do. These are their thoughts on the work, the mission, and the journey we’re on together.
"Working at GoWit has been an incredible journey of growth and opportunity. The remote work flexibility, combined with a supportive and collaborative culture, fosters personal growth at every stage. GoWit brings a fresh perspective to the industry and is always pushing forward. You can truly feel yourself growing with GoWit, as they value personal development and create a positive environment where great people come together to achieve rewarding work."
"After years on both the agency and brand side, leading data-driven strategies and driving innovation at scale, joining GoWit felt like the exact right step. It's rare to find a company where hands-on industry experience can meet visionary teams and future-ready technology. Here, I'm surrounded by Retail Media experts and empowered by advanced tech to drive bold, strategic impact. I'm excited to help shape the next chapter of commerce and push the boundaries of Retail Media"
"Working at GoWit has been an incredible journey of growth and opportunity. The remote work flexibility, combined with a supportive and collaborative culture, fosters personal growth at every stage. GoWit brings a fresh perspective to the industry and is always pushing forward. You can truly feel yourself growing with GoWit, as they value personal development and create a positive environment where great people come together to achieve rewarding work."
"After years on both the agency and brand side, leading data-driven strategies and driving innovation at scale, joining GoWit felt like the exact right step. It's rare to find a company where hands-on industry experience can meet visionary teams and future-ready technology. Here, I'm surrounded by Retail Media experts and empowered by advanced tech to drive bold, strategic impact. I'm excited to help shape the next chapter of commerce and push the boundaries of Retail Media"
GoWit partners with global leaders in digital advertising and is an active member of key industry groups to help shape the future of Commerce and Retail Media.
