CarrefourSA and GoWit Announce Strategic Retail Media Partnership to Launch CarrefourSA Retail Ads
Retail Media
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Announcement
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5 min read
CarrefourSA and GoWit have partnered to transform Retail Media Advertising in Turkey, empowering brands and sellers to create personalized, data-driven ad campaigns. This partnership leverages GoWit’s Retail Media platform to enhance digital ad monetization and boost customer engagement for CarrefourSA’s extensive customer base.
GoWit, a leading AdTech company, has joined forces with CarrefourSA, the leading brand in Turkey's food retail sector, for a game-changing Retail Media Advertising partnership. This collaboration was established within the framework of the GoWit Retail Media Advertising platform (GoWit RMA), powering the transformation in Retail Media integration and monetization.
Through this Retail Media partnership, brands and sellers within CarrefourSA aim to expand their customer base, strengthen brand awareness, and increase sales by creating effective and personalized advertising campaigns via the GoWit RMA platform.
CarrefourSA: Leading the Way in Turkish Food and Grocery Retail
Since entering the Turkish retail sector in 1993, CarrefourSA has stood out with its innovative approaches and customer satisfaction-oriented service. A joint venture of Sabancı Holding and Carrefour Group, CarrefourSA has been the pioneering brand in the Turkish retail sector, especially in the concept of hypermarkets, committed to the mission of ‘Right products, from the right manufacturer, at the right price.’ Now, through its collaboration with GoWit, CarrefourSA is set to transform digital advertising and make a strong entry into Retail Media.
Retail Media Advertising: A Game-Changer for Retailers
Retail Media Advertising is reshaping the future of digital marketing, providing a vital revenue stream for retailers by enabling them to monetize their user base and ad inventory. GoWit’s Retail Media platform offers brands and vendors significant advantages, such as advanced targeting and personalization, allowing advertisers to create impactful, data-driven campaigns based on user behavior and preferences.
Within this partnership, GoWit's technological infrastructure and CarrefourSA's extensive customer base will come together, enabling sellers to refine their advertising strategies effectively and enhance conversion rates.
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Emrah Adsan, Co-founder and CEO of GoWit, expressed the importance of this partnership:
“Our partnership with CarrefourSA underscores the impact of Retail Media in today’s digital advertising landscape. GoWit’s platform offers retailers a unique advantage by providing personalized ad campaigns that drive sales and increase brand visibility. Together, we aim to deliver significant value to our advertisers and transform the way digital ads are managed and delivered.”
He further highlighted the profitability of Retail Media:
“Retail Media is a high-margin business, with onsite ad revenue generating gross margins of 70% to 90%. With 74% of brands prioritizing Retail Media in their budgets, GoWit offers a comprehensive platform to help businesses capitalize on this growing trend.”
Reflecting on the partnership, CarrefourSA’s CRM & Data Analytics Director, Nur Sibel Öztürk, stated:
“We are closely following the transformation of Retail Media, which has been rapidly growing both globally and nationally in recent years. To support this evolution, we launched the CarrefourSA Retail Ads application in partnership with our technology partner GoWit at the beginning of 2024. While building this platform, we meticulously analyzed the needs of our customers and advertisers, providing innovative solutions tailored to these insights. CarrefourSA Retail Ads platform is not just an advertising platform but also a powerful analytics tool that helps us better understand consumer behavior. By monitoring consumers' shopping habits, preferences, and needs in real-time, we empower advertisers to manage their spend instantly and track their advertising performance."
She continued:
"Through this application, we will help advertisers achieve their strategic goals by facilitating direct and efficient collaboration. Our partnership with GoWit has resulted in perfect harmony during the planning and integration phases of the platform. This process will not only strengthen CarrefourSA’s leadership in Retail Media but also provide new competitive advantages to our supplier brands. In the upcoming period, we will continue this success alongside our business partners in our digital and Retail Media transformation journey, consistently delivering innovative solutions to the sector.”
Begench Soyunov
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