Teknosa x GoWit: Nespresso Retail Media Success
Case Studies
.
9 min read
The Retail Media partnership built between Teknosa & GoWit enabled Nespresso to successfully meet its advertising and outreach objectives while strengthening its renowned brand presence.
After we established a great Retail Media partnership with Teknosa, Nespresso started to utilize the Teknosa & GoWit RMA platform to connect with shoppers ready to make purchases, engage target customers with tailored ads, drive maximum ad conversion, and sales.
As a result, Nespresso saw impressive outcomes: a 1% conversion rate, over 33 ROAS, 1.3 million impressions, and more than 5500 clicks through their successful Retail Media ad campaigns.
Nespresso, a popular brand in the coffee pods and coffee machine industry, is embracing the potential of Retail Media Advertising through Teknosa & GoWit RMA platform.
Known for its pioneering innovations in coffee-making, Nespresso S.A, a Nestlé Group company, revolutionized the industry by introducing a groundbreaking coffee machine that made a significant impact in the worldwide household sector. Throughout the years, Nespresso has introduced the innovative drop-in capsule concept, setting the standard for all future coffee machine designs.
Nespresso: Uncovering the potential of Retail Media Advertising
Being at the forefront of the coffee industry, Nespresso is committed to expanding its reach by offering its exceptional coffees and products to a wider customer base through Retail Media Ads displayed at various digital channels. This strategic approach would not only ensure that both new and existing customers have seamless access to exclusive products and offers but also boost sales and enhance competitiveness in the marketplace.
The Retail Media partnership built between Teknosa & GoWit enabled Nespresso to successfully meet its advertising and outreach objectives while strengthening its renowned brand presence. This case study aims to highlight the effectiveness of Retail Media advertising campaigns in driving customer engagement, increasing views, impressions, clicks, and ultimately boosting sales.
The expert of barista-style coffee at home, Nespresso, harnesses the power of Teknosa & GoWit self-service Retail Media platform and achieves outstanding ad results.
Utilizing the Teknosa & GoWit RMA platform, Nespresso effectively engaged with consumers actively seeking products or expressing interest in similar offerings, thereby boosting the chances of conversions and sales.
In addition to benefiting small sellers and brands, Retail Media Ads amplify the influence of industry giants like Nespresso, expanding their presence across multiple channels and reaching target customers.
Through the use of Teknosa & GoWit RMA platform, Nespresso:
- Ensures that its iconic products and brand stay top of mind,
- Introduces exciting new product promotions to engage customers,
- Targets coffee enthusiasts with personalized advertisements,
- Increases product sales and supports its business growth,
- Expands its reach beyond brick-and-mortar stores by excelling in omnichannel advertising,
- Promotes exclusive seasonal products and limited-time offers tailored to specific periods.
Nespresso’s results highlight the profound influence of its Retail Media advertising strategy. Let’s delve into the advantages of each aspect of Nespresso’s use of the Teknosa & GoWit RMA platform:
1. Teknosa & GoWit RMA ensures that Nespresso’s iconic products and brand stay top of mind
For many years, Nespresso has captivated coffee lovers with their array of iconic coffee pods like Nespresso Nocciola, Arpeggio, and Ristretto, as well as their popular coffee machines such as the Nespresso VertuoPlus Deluxe & the Evoluo. However, in the ever-evolving world of e-commerce where new brands emerge daily, maintaining a strong presence in the digital landscape has proven to be a big challenge.
Having established itself as an iconic brand over the years, Nespresso continues to innovate and offer unique products and services that keep customers coming back for more. Through strategic advertising efforts, such as Sponsored Ads, Nespresso achieves to maintain its visibility and awareness in the digital landscape, driving sales, ensuring customer loyalty and a strong presence in the market.
With its innovative approach to digital advertising through Retail Media Ads, Nespresso is consistently enhancing brand awareness and expanding its digital reach.
2. Introduces exciting new product promotions to engage customers
Nespresso effectively engages its customers through strategic product introductions using Teknosa & GoWit RMA platform and Sponsored Products. The brand’s commitment to innovation is evident in its continuous development of new flavors and origin roasts, keeping customers satisfied with a variety of offerings.
Nespresso has consistently expanded its product range by introducing new machines, coffee blends, and accessories that align with evolving consumer tastes. But the question is, how exactly do these innovative products reach the target customers? The answer lies in Sponsored Product Ads.
Leveraging Sponsored Product Ads, Nespresso not only boosted its visibility but also achieved a significant increase in sales.
Nespresso’s beloved classics and latest product releases, highlighted by Sponsored Product Ads, were prominently displayed across Teknosa’s website — from the home page to category pages, search results, and product details. Customers conducting relevant searches were met with enticing Sponsored Product Ads, highlighting new offerings and prompting them to make purchases throughout their browsing and shopping experience.
These advertisements proved to be a successful strategy for Nespresso in showcasing their new products to customers. What makes Sponsored Product Ads so effective is their seamless integration into the browsing experience. By strategically placing these ads in prominent positions within product listings, Nespresso was able to capture customers’ attention without overtly pushing them.
For Nespresso, with 1.3 million impressions, a large audience was exposed to their products, attracting new customers and reinforcing the brand presence among existing customers.
Customers couldn’t overlook these standout products, as Sponsored Product Ads strategically positioned themselves in high-traffic areas and most visible ad placements.
Join to get free updates every week
Sponsored Product Ads, putting Nespresso products in front of target customers
Utilizing Sponsored Product Ads presents a prime opportunity to showcase your product to a consumer who is actively seeking to make a purchase. Teknosa & GoWit help brands to target users who have already expressed a desire for a specific product, guiding them in their purchase decisions. This strategy is undoubtedly a powerful way to drive conversions and boost sales.
In this case, Sponsored Products offer significant advantages for both Nespresso customers and the brand. By showcasing products that align with what consumers are actively seeking, it not only helps customers find what they’re looking for but also allows Nespresso to efficiently meet their demands, ultimately delivering genuine value to their customers.
An additional standout feature that made Nespresso ads successful is its utilization of sophisticated and elegant advertising campaigns. By leveraging the RMA platform, Nespresso has made significant investments in marketing and branding to cultivate a luxurious image for its products. Beyond driving awareness and sales through Sponsored Product Advertisements, these chic and stylish campaigns provide customers with a visually pleasing experience.
3. Targets coffee enthusiasts with personalized advertisements
Through the utilization of the RMA platform, Nespresso successfully engaged with coffee enthusiasts by crafting personalized advertising campaigns.
With over 5500 clicks, a significant number of users found the Nespresso ads interesting and wanted to seek more information or proceed with a purchase. Nespresso achieved to attract customers’ attention and make them click! With each click, increasing the chances to drive more customers and sales.
With the assistance of Teknosa & GoWit, Nespresso effectively utilized first party customer data to develop customized ad campaigns that resonated with their desired audience, resulting in increased interaction and brand loyalty. By leveraging Teknosa & GoWit RMA platform, Nespresso gained valuable insights into their audience, segmented customers accordingly, and provided tailored recommendations for specific coffee machines and flavors to individual customers most likely to make a purchase.
Nespresso remains committed to thoroughly understanding the preferences and desires of their customers. RMA helps Nespresso strategically tailor its advertisements to reach the most suitable customer base through demographic and behavioral targeting strategies.
Nespresso caters to a specific niche of coffee enthusiasts who appreciate and savor the quality of their brew. They craft personalized advertisements for individuals who have a deep love for coffee and are willing to invest in a premium coffee experience.
4. Increases product sales and supports its business growth
With a ROAS of over 33, the Nespresso ad campaigns demonstrated exceptional efficiency in maximizing the impact of their marketing budget. By strategically investing in Retail Media Ads, Nespresso not only increases brand visibility but also drives significant sales growth.
Strategic ad placements of GoWit ensures that Nespresso’s ads reach a wider audience and target users with a high purchase intent, thereby increasing conversion opportunities. By directing ads towards users already interested in coffee or coffee machines, Nespresso enhances ad relevance, leading to greater engagement and conversion rates. Also, through consistent exposure to Nespresso’s brand via top-quality Retail Media Ads, customer trust and loyalty are strengthened. Customers who recognize and trust a brand are more likely to make repeat purchases, and this contributes to sustained revenue growth.
Utilizing precision targeting, strategic placements, and personalized ads, Nespresso effectively boosts the impact of their ad campaigns. This results in increased user engagement, higher conversions, and ultimately, amplified sales and revenue. Each step in the advertising process, from targeting the right audience to providing a seamless purchasing experience, plays a vital role in the overall success of ad campaigns.
5. Expands its reach beyond brick-and-mortar stores by excelling in omnichannel advertising
In addition to their renowned stores, Nespresso utilizes a strategic omnichannel approach to reach their audience through on-site and off-site channels, maximizing their advertising and promotional impact.
Nespresso’s globally popular boutiques offer customers a unique coffee experience. Besides being a leading global brand with a network of international coffee boutiques, Nespresso has successfully extended its reach to customers through Retail Media Ads across various channels, further solidifying its presence in the digital advertising landscape.
Achieving a seamless omni-channel experience can be challenging, but GoWit excels in this aspect, ensuring that customers have a seamless shopping experience whether online or offline, making it easy for them to find the products they desire.
6. Promotes exclusive seasonal products and limited-time offers tailored to specific periods
Nespresso often unveils enticing limited time offers, holiday celebration packs, seasonal flavors, holiday edition pods & coffee capsules, and festive collections. These seasonal delights not only cater to the preferences of loyal customers but also add a touch of variety to the product range, creating buzz around special occasions, holidays, and memorable days.
So, typically available in limited editions and released in seasonal batches, Nespresso excels in captivating its audience with innovative new flavors and products. Now, the allure of these exclusive items is further enhanced through Retail Media Ads that set these new flavors apart, make consumers aware about these unique limited-edition products, and drive seasonal sales growth.
Through Sponsored Product Advertisements, GoWit ensures that customers do not miss out on the delightful seasonal flavors. The holiday period sees a surge in sales and shopping activity, leading to a seasonal boost in revenue for the brand.
Brands effectively capture attention for its limited-time seasonal products with visually appealing and high-quality advertisements.
GoWit Retail Media partnerships offer the brands that retailers and marketplaces partner with a unique advertising power that sets them apart in the competitive e-commerce landscape. Our omnichannel ad platform, RMA, continues to connect with a growing number of online sellers and brands, helping them reach their target customers and drive sales through a variety of effective Retail Media Advertising formats, including Sponsored Ads.
To learn more about how GoWit RMA platform can benefit your partner brands and to explore potential Retail Media partnerships, you can either;
Contact us: https://gowit.com/contact
Or, schedule a demo today! https://gowit.com/book-a-demo
Unleash the full potential of your Retail Media strategy!
Sources:
“Discover Nespresso.” Nespresso, www.nespresso.com/tr/en. Accessed 28 May 2024.
Aysu Altuntaş
Share