GoWit Sponsored Brand Video Ads: Guide with Case Studies
Retail Media
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6 min read
Sponsored Brand Video Ads are highly effective and valuable tools for drawing consumers to products. By leveraging visual, sound, and compelling graphics, these ads stand out from other products and brands, giving advertisers a competitive advantage!
What Are Sponsored Brand Video Ads
Sponsored Brand Video Ads are promotional videos that advertisers place on marketplaces. These ads appear during the shopping process, capturing consumer attention and interest through engaging video formats.
Sponsored Brand Video Ads include:
- Product Details: The product's image, features, and relevant information should be clearly displayed in these ads.
- Video: The main element of this ad format is a video about the product and brand, which automatically plays on the site.
- Redirecting to Product or Brand Page: The redirect link lets consumers click on the sponsored brand video ad after it catches their attention, directing them to the product or brand’s page.
Sponsored Brand Video Ads are highly effective and valuable tools for drawing consumers to products. By leveraging visual, sound, and compelling graphics, these ads stand out from other products and brands, giving advertisers a competitive advantage. They enhance brand recognition, boost awareness, and attract shoppers, increasing the likelihood of purchase.
Sponsored Brand Video Ads increase visibility, drive customer traffic, and maximize conversions by using an eye-catching video to promote products directly on an e-commerce platform!
The Appeal of Videos in Digital Marketing
When we question why Sponsored Brand Video Ads attract so much attention, it comes down to understanding that people want this type of content and that it captures their interest. In the era we live in, consumer shopping habits are evolving with the digital era, and naturally, people enjoy seeing something new and different in the digital space.
According to data from Amazon, 91% of consumers say they want to see more online videos from brands. This suggests that brands not yet utilizing this format are missing out.
A Firework company article highlights that attention spans have dropped to just 8 seconds on average. This is where short videos stand out. They are designed to engage and retain viewers' attention, providing a major advantage for marketers.
The value of short-form videos is evident, as 44% of marketers plan to include them in their e-commerce strategies by 2025, and 31% say they deliver the highest return on investment compared to other types of content and images.
Creating & Launching Sponsored Brand Video Ads
Creating Eye-Catching Brand Awareness
When consumers encounter your product through video while shopping, it’s essential that the video is engaging, visually appealing, and clear. A captivating video helps consumers recognize your brand and can drive them closer to making a purchase based on their initial impression.
Key Elements of Effective Video Content
In addition to being visually appealing, the video must be high-quality, with a clear and concise message. The product’s features should be easy to understand, and the video should maintain a professional standard to enhance the brand’s image and capture consumer attention.
Driving Engagement and Action
A strong call-to-action at the end of the video is vital for encouraging consumers to take the next step. Whether it’s visiting a product page, making a purchase, or learning more about the brand, a well-placed CTA helps convert interest into action, increasing the overall effectiveness of the ad.
Driving Success with Sponsored Brand Video Ads
Teknosa & GoWit: A Testament to the Power of Sponsored Brand Video Ads
To better understand the success of Sponsored Brand Video Ads, we can have a look at a case study of Versuni on Teknosa website. Versuni introduced Philips Handheld Steamer 7000 Series, using GoWit Sponsored Brand Video Ads on the website of our Retail Media partner Teknosa, drawing significant attention and interaction in top spots on the search results page!
Philips delivered engaging brand stories straight to consumers in a matter of seconds by using eye-catching imagery, targeted brand messaging, and concise product highlights to effectively reach their target audience.
The feedback from consumers and advertisers alike affirmed the critical role video content plays in today’s digital advertising landscape. Versuni’s success with GoWit reinforces that Sponsored Brand Video Ads are not just an advertising tool—they are a game-changer for driving sales and building a stronger market presence!
Forward-Thinking Ad Strategy
When HP promoted its advertisements as Sponsored Brand Video Ads on the Amazon marketplace, the data revealed the undeniable success of this strategy. Through this innovative ad format, HP enhanced brand recognition, boosted awareness, and significantly increased purchase rates. Year-over-year (YoY) comparisons showed remarkable growth: impressions grew by 224%, units sold increased by 60%, and revenue surged by 80%. These results highlight the profound impact of Sponsored Brand Video Ads in driving visibility, sales, and return on ad spend (ROAS).
HP’s experience underscores how video content, when strategically executed, can transform marketing outcomes. These results emphasize that investing in Sponsored Brand Video Ads is a forward-thinking strategy to achieve measurable success.
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Steps to Create Sponsored Brand Video Ads with GoWit
Leveraging your ad performance with Sponsored Brand Video Ads, as demonstrated by Versuni’s experience, is simple with the GoWit platform. GoWit offers advertisers a seamless way to manage campaigns across a wide range of products.
In three steps, you can achieve incremental ROAS (Return on Ad Spend) and digital shelf visibility. Through AI and machine learning-driven recommendations provided by GoWit, creating ads becomes easier, more targeted, and more effective.
What you need to do is simply as follows:
Enter Campaign Details
- Have information about your campaign and write the main name of the campaign.
- Set the dates for the campaign duration.
Set Budget and Identify Targeting Strategy
- Enter a daily budget for how often the display video campaign will be shown.
- Decide how the selected budget will be distributed.
- Set a target for your campaign, specifying keywords and categories relevant to the ad.
Add Creatives and Connect Products
- Upload the video you want to present to our platform.
- Choose to associate the product in the video with products the consumer has previously viewed or shown interest in.
- Finally, choose a URL that streamlines the purchasing process, directing users to the specific page you want them to visit upon clicking the ad.
To explore how this ad format can be integrated into your e-commerce marketplace, contact our team today! https://gowit.com/contact
References
Amazon Advertising. "Getting Started with Sponsored Brands Video." Accessed January 8, 2025.https://advertising.amazon.com/library/guides/getting-started-with-sponsored-brands-video.
Amazon Advertising. "HP Finds Success Using Sponsored Brands Video." Accessed January 8, 2025.https://advertising.amazon.com/library/case-studies/hp-finds-success-using-sponsored-brands-video.
Amazon Advertising. "Sponsored Brands Video Ad Specs." Accessed January 8, 2025.https://advertising.amazon.com/resources/ad-specs/sponsored-brands-video.
Lifewire. "93% of Marketers Say This Is the Secret to More Customers." Last modified September 19, 2023. Accessed January 8, 2025.https://www.lifewire.com/short-video-marketing-8724125.
Eylul Polat
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