2026: The Year Retail Media Gets Smarter, More Connected

Our Chief Strategy Officer, Cemil Toksöz, recently took the stage at the IAB MENA Growth Series online webinar, joining fellow industry leaders Oliver Klander, Sulagna Kapoor, and Aditya Deb for an in-depth conversation on the state of Commerce and Retail Media across the region. For those who missed the session or are looking for a quick recap, here's a summary of the key discussions and insights from the session!

AI-powered AdOps systems are accelerating campaign execution, automating bidding, budget pacing, reporting, and optimization. But this shift introduces a new concern for agencies: If AI manages the operations, who maintains control?

By introducing an AI-first, unified operating system, GoWit One reduces campaign setup from 4 hours to as little as 10 minutes. This isn’t just an incremental improvement; it’s a complete automation of manual AdOps, enabling agencies to go live across channels, networks, and markets in record time.

Solving the RMN fragmentation issue by setting a new standard for seamless, AI-powered Ad Operations.

The Retail Media landscape is evolving at warp speed. What started as an exciting new revenue stream has matured into a strategic imperative for brands and a critical profit driver for retailers. As we look ahead to 2026, the conversation has moved from mere “growth” to orchestration, intelligence, and radical transparency.

Discover how GoWit One transforms commerce media by eliminating fragmentation across 200+ retail media networks. This blog shows how agencies can automate AdOps, unify analytics, and activate multi-retailer campaigns through a single AI-powered operating system.

This strategic investment marks the beginning of a bold new chapter, one where we accelerate our expansion across EMEA and scale the AI-powered Commerce & Retail Media technologies we’ve been building.

Discover how endemic and non-endemic brands can unlock growth through Retail Media and Commerce Media. Learn proven strategies, see real-world performance data, and explore expert insights from eMarketer, Publicis Commerce, M3, and Guideline.

CarrefourSA Retail Ads, powered by GoWit’s AI-driven tools, offers advertisers advanced targeting capabilities to create personalized campaigns based on customer interests, past purchases, and shopping behaviors. With customized geo-targeting, brands deliver location-specific promotions and special offers, optimizing engagement and sales.