Today marks a major milestone in GoWit’s journey.
We’re excited to share that we have secured a new strategic investment round led by Nuwa Capital, with continued support from our existing partners Formus Capital, APY Ventures, and DCP.
This milestone marks the beginning of a bold new chapter, one where we accelerate our expansion across EMEA and scale the AI-powered Retail Media technologies we’ve been building.
The Next Era of AI-Powered Commerce and Retail Media
Our vision has always been to build the most intelligent, connected, and scalable Retail Media infrastructure for retailers, brands, and agencies.
With this new investment, we’re moving even faster.
We’re investing heavily into advanced AI capabilities to boost ad performance and targeting, deliver deeper unified data intelligence, and strengthen monetization for retailers.
This strategic investment enables a leap forward, empowering brands and agencies with the power of AI, providing predictive automation, and connecting on-site, off-site, and in-store Retail Media into one ecosystem.
GoWit Commerce and Retail Media Partner Network Across EMEA
Today, GoWit proudly powers Commerce and Retail Media for some of the region’s most influential players, including Teknosa, Beymen, Koçtaş, CarrefourSA (Turkey), Union Coop (UAE), Raneen (Egypt), Toters Delivery (Lebanon), Mumzworld (UAE), and Heureka Group (Czech Republic).
We also collaborate with ecosystem partners like Goldbach (Switzerland), Spike Media (MENA), and Akinon (EMEA) to build a connected, high-performing advertising ecosystem.
Their trust is the foundation that helped us reach this milestone and fuels our ambition for what comes next.
MENA Is Becoming a Retail Media Powerhouse
The EMEA region is undergoing rapid digital transformation, and GoWit is right at the heart of it.
The MENA Retail Media market alone is on track to reach USD 6.35B by 2030, making it one of the fastest-growing opportunities in global advertising.
We’re building the ad technology, infrastructure, and intelligence layer that this transformation in the region demands.
A Unified, AI-Powered Retail Media Ecosystem
GoWit enables full-funnel Retail Media activation, from on-site to off-site and in-store placements.
For retailers: Launch and scale ad monetization quickly through an AI-powered platform, creating new revenue streams and maximizing performance.
For brands: Access unified reporting, predictive automation, and AI optimization to drive smarter campaigns and stronger ROI.
For agencies: Run Retail Media campaigns on a single platform, activate AI-powered targeting, and scale performance across retailers with full transparency.
Nuwa Capital Backing the Next Generation of AdTech in MENA and Beyond
The round is led by Nuwa Capital, a Dubai-based venture firm investing across technology, commerce, and digital infrastructure.
This investment marks Nuwa Capital’s first strategic move beyond MENA, underscoring GoWit’s global potential as a Retail Media technology powerhouse.
As we expand our Retail Media network across EMEA, we’re building faster, smarter, and more connected ad solutions.
And we’re continuing to raise the bar for what Commerce and Retail Media can be.
This is just the beginning. We can’t wait to show you what comes next with the power of AI.
