As a leading electronics retailer, Teknosa hosts some of the biggest technology brands in an intensely competitive environment. In this space, consumers don’t browse aimlessly, they shop with purpose. For a brand like HP, every digital interaction counts. Capturing the attention of high-intent shoppers and guiding them to the right products quickly and seamlessly is essential for driving value for both customers and the brand.
To stand out in this crowded landscape and engage tech-savvy consumers effectively, HP turned to Retail Media Advertising. By partnering with GoWit, HP amplified its visibility across Teknosa’s online platform, transforming shopper intent into measurable results through a targeted, performance-driven media strategy.
Capturing Consumer Attention in a High-Stakes Retail Environment
In the tech retail market, products are high-consideration purchases, meaning that even a brief moment of visibility at the right point in the customer journey can significantly influence purchasing decisions.
HP had three objectives:
- Standing out in a highly competitive digital environment
- Reaching shoppers precisely when they were actively searching for tech products
- Doing so in a way that felt relevant and helpful, not disruptive
To meet these goals, HP partnered with Teknosa and GoWit, using GoWit’s Retail Media ad platform to strategically engage high-intent target consumers. This collaboration allowed HP to deliver timely, targeted product placements that translated visibility into real results.
HP maximized its presence by leveraging GoWit’s Retail Media platform with a targeted approach:
- Sponsored Product and Sponsored Display Ads were strategically placed at high-conversion touchpoints, top of search results, category landing pages, and recommendation zones, ensuring maximum visibility.
- A clear focus on “ready-to-buy” consumers allowed HP to surface its products when purchase intent was at its peak, boosting discoverability and relevance.
- Real-time analytics and optimization tools provided by GoWit enabled continuous performance refinement, allowing HP to adapt campaigns dynamically for maximum return.
The Results: HP’s Retail Media Investment in Action
Within just a few months, HP’s Retail Media strategy with GoWit delivered performance that exceeded expectations and matched top-tier e-commerce standards:
- 12.46 million impressions: indicating massive reach to the most relevant audiences
- 0.5% CTR: showing that the campaign was driving real interaction and not just passive views
- 64.4 ROAS: a standout number that proves how targeted Retail Media delivers outsized value
HP's partnership with GoWit and Teknosa exemplifies how Retail Media can drive tangible results in the tech sector. Through real-time optimization and precision targeting, HP was able to significantly increase its product visibility on Teknosa’s digital platforms, leading to higher engagement rates and a measurable uplift in conversions. By strategically occupying premium digital shelf space, HP not only enhanced brand awareness but also turned customer attention into actual sales. This case highlights how the right retail media strategy and partnerships can transform digital touchpoints into powerful revenue drivers.
