Retail Media has entered a new era - one defined by rapid growth but slowed by operational complexity. Across EMEA, media agencies are managing an ever-expanding landscape of Retail Media Networks (RMNs). Mimbi reports more than 200+ RMNs, each operating with its own rules, specs, dashboards, and workflows. In such a fragmented environment, operational complexity grows exponentially. GoWit One changes that.
It resets how agencies operate in Commerce & Retail Media - one intelligent system that unifies every campaign workflow, every retailer, and every advertising channel. Together, they form the unified AI engine that enables agencies to operate smarter, faster, and more profitably.
The Fragmentation Crisis: Why Retail Media Needs a Unified AI Agent
According to the IAB State of Data 2025 report, 70% of the Retail Media ecosystem still operates without end-to-end AI. As a result, agencies remain stuck in workflows that depend on:
- Manual campaign setup
- Repetitive, network-by-network processes
- Disconnected analytics
- Delayed and reactive optimization
GoWit One: A New Era of Agentic AdOps in Retail Media
GoWit One removes these bottlenecks by introducing a connected AI operating system for Retail & Commerce Media. It merges all these components into a single unified dashboard:
- Multi-retailer campaign creation
- A real-time, unified intelligence layer
- Always-on campaign optimization
Already connected to 7,000+ brands and leading retailers across 20+ EMEA markets, GoWit One provides agencies with the infrastructure needed to scale faster than the complexity around them.
Multi-Retailer Campaign Creation
Agencies are under pressure to launch a growing volume of campaigns faster, across an expanding set of retail media networks. Yet fragmentation and manual AdOps remain major barriers for them to scale.
GoWit One changes that. It’s the AI-first unified campaign dashboard that accelerates campaign setup to as little as 10 minutes. With GoWit One, agencies can:
- Automate end-to-end campaign execution
Create, edit, duplicate, schedule, publish, or pause campaigns across RMNs through a single workflow. - Activate omnichannel from one media plan
Coordinate on-site, off-site, and in-store ads from one interface. - Use AI-guided setup for precision
Get real-time recommendations on formats, targeting, bids, budgets, and retailer specs during build. - Scale multi-network, multi-market campaigns without rework
One platform with multiple retailers and regions. No duplicated effort. - Pass automated compliance checks on first submission
Creative and budget rules are validated in-platform to accelerate go-live.
The result: faster launches, fewer ops hours, and scalable omnichannel execution: all powered by GoWit One.
A Real-Time, Unified Intelligence Layer
Agencies need a clear, unified view of performance across every retailer and channel, without spending hours on manual reporting. GoWit One brings all campaign data into one centralized analytics layer and applies an AI Agent that continuously analyzes performance and highlights what matters most.
Beyond summarizing results, it uncovers performance drivers, flags risks early, and recommends the next best action. With GoWit One, agencies can:
- Unify multi-retailer, multi-channel datasets in one view
Onsite + offsite + retail search + display unified into standardized metrics and KPIs. - Run continuous AI performance health checks
Automated monitoring for pacing issues, delivery anomalies, compliance risk, creative fatigue, bid inefficiency, and KPI underperformance. - Generate instant insight via conversational analytics
Ask campaign specific questions and explore hidden insights:
“Which channels are driving incremental ROAS?”
“What’s causing the conversion decline?”
“Where is spend inefficient across the channels?” - Cross-retailer, cross-channel performance in one view
See every retailer and channel through one measurement standard, without manual reconciliation. - Deliver transparent, agency-ready reporting
Flexible exports, audit trails, and attribution views that support optimization decisions.
The result: make faster decisions, analyze with confidence, and minimize wasted spend.
Always-On Campaign Optimization
GoWit One helps agencies improve performance while campaigns are live, not after results drop.
Real-time optimization is critical in Retail Media. If you wait for reporting cycles, budget leaks and opportunities pass. With live AI optimization, spend stays on what is working now and ROI keeps compounding! With GoWit One:
- Automate budget reallocation to top-performing placements
AI shifts budget dynamically across retailers, channels, formats, and audiences. - Optimize bids in real time using live performance signals
No manual tuning per RMN. One AI optimization layer across all campaigns. - Maximize return across the full Commerce Media mix
Spend stays focused on the highest incremental ROI. - Reduce inefficient spend automatically
Underperforming channels are throttled early before they erode results.
The result: improve performance faster and continuously, with zero manual workload.
WPP Media Türkiye as GoWit One Pilot Partner
As the world’s largest creative transformation company and a global leader in media investment, WPP defines the standards for media excellence. In a move that validates the platform’s capabilities, GoWit has selected WPP Media Turkey as its exclusive pilot agency partner.
