The Retail Media market has experienced significant growth in recent years, with more retailers recognizing the need to elevate their digital advertising strategies across online and offline channels. Retail Media provides advertisers with access to valuable first-party data from retailers, enabling them to create targeted and personalized advertising campaigns.
Projected to reach $179.5 billion by 2025, the global Retail Media market is rapidly expanding and creating significant ad monetization and customer reach opportunities. The grocery market and delivery services are emerging as key drivers of this upward trend.
Targeted Customer Reach for More Than 4,500 Advertisers
In partnership with GoWit, CarrefourSA— Turkey’s premier retail brand and a joint venture of Sabancı Holding and the Carrefour Group — is pioneering the next era of digital advertising transformation.
Through CarrefourSA Retail Ads, the company has redefined its Retail Media advertising strategy, leveraging data-driven solutions. This partnership is reshaping digital advertising for 4,500+ advertisers, empowering global brands to expand their reach, boost brand visibility, and accelerate sales through high-performance Sponsored Retail Media campaigns.
CarrefourSA Retail Ads, powered by GoWit’s AI-driven tools, offers advertisers advanced targeting capabilities to create personalized campaigns based on customer interests, past purchases, and shopping behaviors. With customized geo-targeting, brands deliver location-specific promotions and special offers, optimizing engagement and sales.
Leveraging rich first-party data, advertisers fine-tune audiences, target key regions, and reach shoppers with the highest purchase intent.
Retail Media Ads Success Across Product Categories
Across multiple product categories, CarrefourSA Retail Ads revolutionized digital advertising for CPG brands and suppliers, enabling them to launch high-impact campaigns in seconds and drive instant monetization.
A recent case study highlights the platform’s ability to generate exceptional results, showcasing the power of Sponsored Ad formats.
In the Food & Beverages category, top-performing campaigns generated nearly 7 million impressions, achieving a peak ROAS of 35.62. The Personal Care category recorded strong engagement, reaching up to 10 million impressions. Meanwhile, the Household & Cleaning Products category delivered impressive ad results, generating up to 13.41 ROAS and more than 7.5 million impressions.
Full Control, Transparency, and Real-Time Reporting for Advertisers
With full control and flexibility, self-service Retail Media integration enables brands to create and launch high-impact Sponsored Product and Sponsored Display Ad campaigns in a few quick and easy steps.
GoWit CEO Emrah Adsan highlights: “By integrating our self-service Retail Media ad platform, our partner retailers gain the opportunity to engage all levels of suppliers, from mini grocers to major CPG brands. We empower retailers to respond swiftly to market dynamics, maximize revenue potential, and meet growing advertiser demands for transparency and control.
Through collaboration, we are proud to state that CarrefourSA advertisers foster a more transparent and closed-loop advertising environment, allowing them to target audiences and measure campaign effectiveness.”
Full-Funnel Retail Media Goals, In-Store and Off-Site Ads
In-store Retail Media ads create highly effective opportunities for brands by directly influencing the purchasing decisions of high-intent customers. Meanwhile, GoWit’s off-site advertising solutions ensure that brands maintain consistent visibility across CarrefourSA’s external digital touchpoints. This omnichannel approach expands advertisers’ reach across multiple channels, allowing targeted ads to connect with a larger customer base.
Burçin Çelik, Executive Committee Member & CDMO at CarrefourSA, states: “By integrating thousands of advertisers into our platform and delivering high-ROI campaigns through CarrefourSA Retail Ads, we’ve proven the tangible impact of our solution.
Our strategic collaboration with GoWit marks a transformative step toward the future of Retail Media Advertising. By combining omnichannel marketing with advanced AI-powered targeting, we empower advertisers to engage customers with precision and maximize campaign effectiveness. Through CarrefourSA Retail Ads, we are reshaping digital advertising, leveraging dynamic bidding strategies, customer segmentation, and data-driven insights to unlock new growth opportunities for brands.”
