Elevating Digital Grocery with CarrefourSA Retail Media: GoWit x Danone Türkiye Case Study
Retail Media
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3 min read
Retail Media is transforming how brands drive performance in digital grocery, and Danone Türkiye’s recent success on CarrefourSA’s platform shows why. By leveraging GoWit’s advanced Retail Media capabilities, Danone Türkiye turned high-intent shopper journeys into measurable results, achieving standout ROAS and engagement in a highly competitive grocery market. As precision targeting and real-time optimization become key to winning digital shelf space, Danone Türkiye’s approach highlights how the right partnerships can turn Retail Media into a powerful growth engine for CPG brands navigating crowded online aisles.
The New Era of Grocery Through Retail Media
In today’s digitally driven shopping landscape, shelf placement has evolved into a far more strategic and complex endeavor. Whether consumers are planning their purchases ahead of time or making real-time decisions online, visibility on the digital shelf has become a crucial success factor for Consumer Packaged Goods (CPG) brands.
As a leading player in the food and beverage category, Danone Türkiye recognized the need to stand out in this increasingly competitive environment. Especially in a high-traffic retailer like CarrefourSA, differentiation requires more than traditional advertising, it demands precision targeting, optimal timing, and smart placement. These are the pillars of effective Retail Media in the modern era.
In crowded digital aisles, where countless brands and similar products compete side by side, the challenge lies in breaking through the noise. By elevating its Retail Media strategy, Danone Türkiye secured prominent ad placements, reached the right customers at the right moments, and launched conversion-driving ads throughout the customer journey.
The Results with Danone Türkiye and GoWit RMA on CarrefourSA Retail Media
Within just 30 days, the Danone Türkiye campaign drove results that demonstrated the full potential of Retail Media in grocery:
- 793,000 new impressions: a significant reach across CarrefourSA’s shopper base
- 0.44% click-through rate (CTR): showing high engagement with the promoted products
- 3.63 ROAS: indicating strong return on ad spend and efficient budget use
In a competitive groceries market, the Danone Türkiye collaboration with GoWit and CarrefourSA demonstrates how data-driven Retail Media campaigns have an impactful effect. Danone Türkiye demonstrated that the future of groceries lies in the power of skilled, performance-driven media by merging strategic placement with precision targeting to not only captivate consumers' attention but also convert that visibility into measurable financial returns.
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The Strategy: Precision Targeting with GoWit RMA
Through its collaboration with CarrefourSA and GoWit, Danone Türkiye was able to elevate its digital advertising by leveraging GoWit’s Retail Media Advertising (RMA) platform. This partnership enabled Danone Türkiye to implement highly targeted, data-driven ad campaigns that aligned with shopper behavior and intent.
By focusing on precision and relevance, Danone Türkiye executed a strategy built around three key pillars:
- Sponsored product placements in high-visibility areas such as category pages, search results, and the homepage, maximizing exposure where it matters most.
- Real-time targeting based on shopper intent, ensuring dairy products were displayed at the exact moment consumers were actively searching for them.
- Campaign insights and reporting helped the brand understand what worked, make quick changes, and improve results over time.
Stock/location based targeting had leveraged GoWit’s inventory aware infrastructure, Danone Türkiye ensured that ads were shown only to users located near retail stores where the advertised products were currently in stock. This minimized wasted impressions and maximized conversion efficiency by connecting demand with real-time supply
Eylul Polat
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