Together with our strategic partner, Spike Media Saudi, we are joining forces to power Panda Retail’s E-Commerce Media platform, bringing advanced advertising technology and local market expertise together to support the next phase of Digital Retail Media growth in the Kingdom.
As one of Saudi Arabia’s largest grocery retailers, Panda operates more than 200 stores, reaches over 14 million online shoppers, and records one million monthly app visits. This extensive retail reach creates new opportunities for advertisers to connect with shoppers through relevant, data-driven advertising experiences.
Through GoSpike, the strategic collaboration between GoWit and Spike Media Saudi, we are bringing together GoWit’s advanced Retail Media technology with Spike’s local market expertise, advertiser relationships, and AdOps capabilities. Together, we aim to help Panda scale its advertising operations, expand advertiser participation, and build a more automated and measurable E-Commerce Media business.
Powering Panda’s E-Commerce Media Platform with Advanced Technology
In this partnership, GoWit will provide the AdTech infrastructure powering Panda’s E-Commerce Media platform, bringing together AI-powered auction and bidding, first-party data activation, campaign automation, and real-time measurement.
The platform is designed to support Panda’s growing advertising operations, enabling more efficient campaign management, inventory monetization, and advertiser activation.
Key capabilities include:
- First-Party Data Activation: Leveraging Panda’s first-party commerce data to support relevant audience targeting and more personalized advertising experiences.
- AI-Powered Auction and Bidding: Using intelligent auction and bidding technology to support inventory efficiency and campaign performance.
- Campaign Automation: Streamlining campaign management and operations to support increasing advertiser participation and campaign volumes.
- Real-Time Measurement and Reporting: Providing advertisers with visibility into campaign performance and insights to support ongoing optimization.
These capabilities will help Panda manage growing advertising demand while building a scalable foundation for its E-Commerce Media business.
Emrah Adsan, CEO of GoWit, emphasized the importance of the partnership:
“Panda represents the scale and ambition shaping the next phase of Retail Media in Saudi Arabia. Together with Spike Media, we’re connecting advanced technology, local market demand, and omnichannel media capabilities to help Panda build a more integrated, measurable, and scalable Retail Media business.”
Complementing GoWit’s technology, Spike Media Saudi will bring its local advertiser and agency network, market expertise, and end-to-end AdOps capabilities to support advertiser activation and the platform’s continued growth.
Osama Bukhari, CEO of Spike Media Saudi, highlighted the collaboration:
“We are proud to work alongside Panda as a success partner for its E-commerce Media journey. By combining Panda’s strong digital presence with our local market expertise and advertiser relationships, we can create greater opportunities for brands to connect with shoppers across the Kingdom.”
Creating More Opportunities for Retail Media Ecosystem
As Retail Media continues to evolve, retailers are increasingly looking to unlock the value of their first-party data, commerce channels, and customer relationships while creating new opportunities for advertisers to reach relevant audiences.
For Panda Retail, the partnership provides a scalable technology foundation to grow its E-commerce Retail Media business, automate campaign operations, and develop new advertising revenue opportunities. By combining technology with local commercial and operational support, Panda can expand its advertising capabilities as advertiser demand and campaign activity increase.
For advertisers and agencies, the platform will enable access to Panda’s first-party audiences, supported by data-driven campaign activation and real-time measurement capabilities. This creates opportunities for brands to engage shoppers at relevant moments in their shopping journeys while gaining greater visibility into advertising performance.
The value of E-commerce Retail Media goes beyond advertising reach. By connecting first-party commerce insights with campaign activation and measurement, retailers can create more effective advertising environments for brands while building sustainable media monetization businesses.
Ahmad Chehade, CMO of Panda Retail, commented:
“As Panda continues its digital transformation, E-commerce Media gives us new opportunities to connect brands with our customers in relevant and measurable ways. Our partnership with Spike Media brings strong Saudi market expertise and advertising capabilities to support the continued growth of our digital ecosystem.”
Supporting the Next Phase of Retail Media Growth in Saudi Arabia
Saudi Arabia is becoming an increasingly important market for Retail Media, driven by the expansion of digital commerce, evolving consumer shopping behaviors, and growing demand for data-driven advertising solutions.
According to Grand View Research, Saudi Arabia’s Retail Media Networks market is projected to grow from USD 554.3 million in 2025 to USD 1.15 billion by 2033, with a projected compound annual growth rate of 9.4% from 2026 to 2033.
This growth presents significant opportunities for retailers to develop new advertising revenue streams and for brands to connect with consumers through commerce-driven advertising experiences.
Our collaboration with Panda Retail and Spike Media Saudi reflects this opportunity, combining retail scale, AI-driven technology, and local market expertise to support the continued development of Retail Media in the Kingdom.
By bringing together advanced technology, retail scale, and local expertise, we aim to create more opportunities for retailers and advertisers while contributing to the development of a more connected and measurable Commerce and Retail Media ecosystem.
Explore opportunities within GoWit’s expanding Commerce and Retail Media network. Connect with our team to discuss your next step.
